We are all social beings, and it is natural that companies if they really want to keep people happy take the same route. This is why the Virginia Lottery in an effort to keep up with consumer’s online and social media habits have come up with a new unique Scratcher game and a cool web feature. 

Diamond Doubler, the new scratcher is the first ticket from any lottery that is directly linked to a Facebook promotion. Players with non-winning Diamond Double tickets who “like” the Virginia Lottery on Facebook are eligible for this second-chance promotion. Players can enter the Web code from non-winning tickets on a page accessed via the Virginia Lottery’s Facebook page for a chance to win a $500 Blue Nile Jewelry gift card. As by a special agreement, the Facebook logo will appear on each ticket. Lottery numbers

Players who access the Virginia Lottery mobile site will see a special feature, which will let them enter the Diamond Doubler Facebook promotion anytime, anywhere. The Diamond Doubler Scratcher offers a top prize of $15,000. It is currently available at most Virginia Lottery retailers.

Virginia Lottery is not only about promoting on social media, they have actually come up with a unique way to interact online.  They have unveiled a feature called “Lottery Match” on the Lottery’s website and Facebook. Lottery Match is an online tool, inspired by the popularity of online dating, that is designed to match players with Lottery games that will be “compatible” with them. Similar to online dating websites, Lottery Match begins by asking the visitor to complete a user profile. The answers to those profile questions are then used to determine which Scratcher games are just the right “match” for that player. Three potential Scratcher matches are suggested. Players who aren’t happy with those suggestions can ask for further match suggestions from the dozens of Virginia Lottery Scratcher games currently available.

“With Lottery Match and the Diamond Doubler game, the Virginia Lottery is showing that it listens to consumers to deliver fun, innovative products and features,” said Virginia Lottery Executive Director Paula Otto. “We’re finding that social media and engaging online features are great ways to meet, listen to and interact with lottery players and consumers.”

Players who fill out a Lottery Match profile get a coupon for a free Mega Millions ticket. In addition, players who indicate whether they like or dislike their matches will be registered in a monthly raffle drawing. National lottery

Innovation and fun, that’s what you get nowadays just by pressing “like” on your facebook profile.  It can’t get easier than that !